Its signature feature is group buying, which allows users to organize people to make mass purchases directly from manufacturers at a steep discount. Pinduoduo recently added to its merchant app a supply management function consisting of wholesale supply and direct shipping options. Well, this interaction happens most of the time on social networks. And despite does not seem a too convenient option, it is an exceptional idea that lets the brand gain lots of visibility. If it was, all those gadgets we know and love would be made here instead of there. And what products do they buy? Pinduoduo is not the parent company of Temu; both are subsidiaries of Pinduoduo Inc. Temu offers extremely low prices on a range of inexpensive consumer goods shipped directly from Chinese factories and warehouses. Americans using Temu are selling the country out for bargains that really arent worth it. In other words, literally everything on your phone. Paying the transaction fee is not required, but it directs more money in support of our mission. This text provides general information. The bigger the shopping team, the bigger the discount. Multiple womens dresses are priced below $20 (some below $10) and only a few are above $50. Owners of small and medium-sized brands have a wide selection of online shopping platforms at their disposal, including one of the most popular ones to date: JDcom. In 2016, Hu Shengli led this division and build it up to take more than 50% market share in China in 2017. We've received your submission. Seemingly overnight, everyones talking about Temu, an online shopping app full of deals that seem too good to be true. Pinduoduos product positioning is to allow users to purchase high-quality items at a low price through a single order. It is usually used to pay back unsatisfied clients. Upon first glance, Temu could leave some users questioning whether its legit. Since Chinese internet users love to share information or read reviews about products on forums, you should open a discussion about your product on it. Sign in with a password below, or sign in using your email. There may be more comments in this discussion. Total costs of revenues were RMB6,515.5 million (US$1,022.4 million), a decrease of 43% from RMB11,526.1 million in the same quarter of 2020. GoDigitalChina ASNorway OfficeRdhusgata 170158 Oslo, Norway, Shanghai Office3F, 328 Huashan Road200234 Jingan, Shanghai, China. In fact, Pinduoduo is Chinas largest online grocer and generates almost $20 billion a year from agricultural products alone. the three-year-old Pinduoduo has gained attention with its fast growth, positioning itself as the third biggest e-commerce platform in China with 19.4% of the market share. (Pinduoduo wrote in its SEC filings that it immediately removes unauthorized products or misleading information on its platform, and freezes the accounts of sellers on the site who violate its policies.). Temus BBB rating is 2.21/5. Thanks Temu, youve ruined Christmas! she wrote. The 996 work culture, mandatory overtime and other tools of exploitation. In terms of manufacturing costs, American companies have no way to compete with Pinduoduo. 3. One of the worlds biggest e-commerce companies is known for rock-bottom prices and allegedly brutal conditions. Temu Reviews and Reputation As of March 2023, the Temu app is rated 4.6/5 on the iOS App Store with 90,200 reviews and 4.7/5 with 103,000 reviews on the Google Play Store. If you want your brand to be popular in China, you need to create your Chinese online reputation. Also, the reason for that is down to Pinduoduos unique business model, which is the core difference between the two JD.com is a traditional e-commerce site, and Pinduoduo is a social commerce platform. Heres a breakdown of whats involved: Visit this page to sign-up as a cross-border merchant. Theres no traditional search bar, and theres no obvious way to dig out specific products. You can also make use of the limited time purchase feature to encourage flash sales and high discounts to attract shopping teams and active buyers. the price-sensitive residents of lower tier cities who were eager to enter the e-commerce market but lacked an appropriate platform to meet their needs.The company pioneered the concept of piecing together sell its products at an incredibly competitive price, more than US $ 4,600, Cross-border E-commerce in China: 2020 Trends, Top Chinese Agents for Machinery & Industrial equipment, Room 2001 Building 1, Greenland Central Plaza, No.1377 Jiangchang Road, Shanghai, China. That helps explain why Chinas tech firms are looking abroad. No wonder Temu is the most popular shopping app in the U.S., behind only Amazon. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PinDuoDuo : Sell big and invest Small , the new groupon plateform for Food in China, Chinese eCommerce Platforms: Guide to The Most Popular Online Marketplaces in China, E-Commerce in China is Booming (data 2022), Practical Guide to JD eCommerce for Small & Medium-Sized Brands, How To Open & Operate a Tmall Store? Not only the openness or closeness of social media will influence the success of your strategy, but also, you to choose it according to the type of product you are going to sell in China. Mommy, what happens to your files when you die? On the whole, Chinese households spend far less than American households, relative to their countries GDPs. Seemingly overnight, everyones talking about Temu, an online shopping app full of deals Clicking on the following button will update the content below. Once your Pinduoduo store is up-and-running, heres how to build a Pinduoduo marketing strategy that delivers. Yes, wouldn't it be terrible if rich Chinese industrialists put Americans to work under conditions almost as bad as American industrialists formerly put Chinese immigrants to work under? If the group is very large, the price impressively falls. It has WebWe launched our e-waybill system to make shipping information more transparent and updated to our users, and to realize greater logistics quality and efficiency for our third Temu (pronounced tee-moo) is based in Boston, Massachusetts, by PDD Holdings Inc. PDD is headquartered in Shanghai, China. Reviews at TrustPilot are interesting, with 38% 5-star reviews and 41% 1-star reviews. (Its free! Madison Reed CEO: Your Customers Tell you Everything if Youre Willing to Listen, The Spotify of Fashion: A Look Inside the New Shopping Platform from the Founder of True Fit, Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands, AI in Retail: We had Questions; Human Experts (not ChatGPT) Provided the Answers, How Data and Tech Power Jewelry Brand Pandoras Mission to Give a Voice to Peoples Loves, Saks CMO on How Luxury Marketing is About Making it Both Aspirational and Really Easy. Pinduoduo is known for its extreme overtime, said Li Qiang, a veteran labor activist and founder of the non-profit China Labor Watch. I meant on AliExpress. An account was already registered with this email.Please check your inbox for an authentication link. It turns out that warehousing products in the U.S. costs money. Net loss also narrowed to RMB 1 billion (roughly US$141 million) from RMB 6.5 billion (roughly US$917 million) in the same period last year. Wang also complained about severe overcrowding in Pinduoduos offices, and a dire shortage of bathrooms, an issue that attracted significant attention in China. Not only because they are used to searching for information on it, but also because forums content is often visible on search engines first results. Throw in outright fear of China that is prevalent in US politics, and they will have a much harder time bribing, I mean lobbying the American government. If Pinduoduo succeeds, it could take Chinese-style labor practices and bring them to America., Touching fish craze sees Chinas youth find ways to laze amid 996 work culture, Original reporting and incisive analysis, direct from the Guardian every morning. But, at the moment, Temu is very much a real platform, offering a variety of real, heavily discounted products, from air fryers to wireless Lenovo earbuds ($8.98), computer keyboards ($15) to clothes ($1.69 for five pairs of socks). 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As of March 31, 2020, 1688.com had approximately 900,000 paying memberswho use the service for additional services, such as premium data analytics and upgraded storefront management tools, as well as customer management services. are not that easy to import in the US. And thats what Pinduoduo is all about (and what the name translates to in English): together, more savings, more fun.. The company is known for delivering goods at rock-bottom prices while putting its employees through conditions that a prominent labor activist says should horrify Americans. This system also helps us to better detect fraudulent activities. And if there is no problem with your products, youll get your deposit back. A Temu spokesperson responded to questions from TIME with a statement from its website: that the companys prices are enabled by a deep network of merchants, logistic partners, and [Pinduoduos] established ecosystem built over the years.. Enter the code you received via email to sign in, or sign in using a password. If you choose to combine your order with other users, you can get product at a cheaper price. PDD takes advantage of Tencents social network to enable payments. Step-by-StepContinue, Good article thanks, as a frequent user of Pinduoduo, I heard that it was quite popular in tier cities of China. Error, please try again. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Pinduoduo arrived in China only in 2015, becoming popular in a few years. Pinduoduo suffered a net loss of RMB 292 million ($43 million) and RMB 525.1 million ($77 million) in 2016 and 2017, respectively. It has a 7.3% share of the Chinese ecommerce market, behind JD.com (17%) and Alibaba (56%). McGovern at the BBB says its unusual for such a new company to receive so many complaints in such a short amount of time. Temu is branding the campaign as a way for communities to band together to save money: their slogan is Team Up, Price Down.. Magazines, Digital Especially with multiple studies showing reducing work weeks to 4 days from 5 doesn't cut productivity at most engineering companies anyway, let al. Yes. You should consider selling these for maximum success. Address:777 Terrace Ave, Suite 202Hasbrouck Heights, NJ 07604. They'd need to be opening lots of logistical centers in the US for this to be worth a news article. There are so many products to copy, they actually have to make another company just to distribute the knockoffs more efficiently. Chinese companies don't work like that. For an etail outfit, that warehouse is going to be fully automated by systems developed and maintained from China, by Chinese engineers. Read our guides on how to create a Chinese website and Baidu SEO to find out more. a user can choose to buy products at the official price or participate in a group to obtain goods at the discounted price. Then, create your account and verify it with a passcode sent to your mobile number. Dont hesitate to produce more content related to Pinduoduo! Theyre selling directly to consumers. Required fields are marked *. Once a user has found a product, theyll see that its available for two different competitive prices: one as an individual buyer, and one thats discounted according to how many other buyers the user can unite with on a shopping team.. Thanks for contacting us. When I do buy something on Amazon I'm always careful to watch for the "Sold and shipped by Amazon" label, if I don't I tend to avoid it at all costs unless independent online research shows the seller is reputable and won't just steal my cash while providing garbage in return. 2023 NYP Holdings, Inc. All Rights Reserved, Shein mocked for bizarre leather thong shorts: Buttcheek loin cloth, The 12 best natural laundry detergents of 2023 (that are *actually* natural), with expert tips, An expert details how to buy the 10 best bath towels online, without feeling them, Our top-reviewed Dyson vacuum is $100 off through tomorrow only: Why its worth the hype, Simple mistake making your computer slower and less safe. Any order over $25 can ship for free if you are willing to wait a few days. Putting ads on Chinese social media channels will ensure that youre reaching customers who are likely to share your products to secure big discounts and, in turn, further increase your sales. It seems like theyre being subsidized to be a loss leader in order to gain market share, which is not unlike what Amazon did for a long time, says Douglas Schmidt, a professor of computer science at Vanderbilt University. Thats because Temu has launched a campaign on social media in which the more you convince others to sign up, the more credit you earn. You need to make your online registration and follow these steps: Also, you need to pay a deposit entrance fee, the amount of which is based on your industry category (from 10,000RMB to 50,000RMB). WebE-commerce platform Pinduoduo won over $386,000 in attorney fees and costs in a suit alleging it infringed a Chinese baby brand's diaper trademark, after a New York federal All Rights Reserved. Take home pay for Amazon worker is around $300 a week. Of those users, 65% are from lower-tier cities in China (an important marketing category), 70% are female, 63% are between 25-40 years old, and 42% dont have a college degree. Money in support of our mission, Advertising, Weibo, WeChat, WeChat, WeChat WeChat. A week selling the country out for bargains that really arent worth it compete with Pinduoduo, create your and. 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