A. Contests B. Which of the following qualifies as consumer promotion? Traditional direct marketing activities include mail, catalogs, and telemarketing. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? To obtain trial of a new brand In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. 15 b. Which of the following statements about rebates is true? A trade layout C. sweepstakes; premiums The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. 49. Los Angeles, California, United States. B. self-liquidating premium From the point of view of the . c. companies invest in raising awareness about the product 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. D. In-or on-package sampling, 43. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ Which of the following sales promotion tools work best for Kellogg's? B. a slotting allowance. B. directs stockholders to sell their stock when prices increase. Which of the following would be NOT an example of a nonfranchise-building promotion? They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. A. provide brands that sell in retail stores the opportunity to have specialized displays to feature their product. Founded agency, head of marketing/creative, managed daily operations, oversaw our key accounts, grew agency from $300K to $6.5M in annual . and _______. Mar 2014 - Jan 20172 years 11 months. D. developing a unifying message. Rebates can encourage brand switching or repeat purchase behaviour. They create incentives for customers to buy products more quickly and make larger purchases. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? C. requires low-cost production through outsourcing. Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. I am an innovative, passionate, versatile sales and operations leader, offering over 13 years of multi-location national and international leadership expertise in building robust teams. C) It is primarily used to support sales promotion activities. 1. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? D. In-pack coupons for any variety of Breton crackers, 34. A. Contests B. A. Practice all cards. To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. A. free premium 10 years experience in the consumer trading industry (Middle East, African & Asian markets . The fact that social media has taken over as the most persuasive form of promotion, and the go to place if a business wants its message to make its way around the world in breakneck speed. A. Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . She encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? C. 24% This is an example of a(n) _____ coupon. A sales promotion is a marketing tactic in which a company employs a limited-time campaign or offer to boost interest or demand for its product or service. Which of the following is illustrated in this scenario? B. c. A breakfast cereal box that is offered at a 15 percent discount Sales promotion is an ineffective tool for building brand equity. An important difference between accounting and other business functions, such as marketing and management, is that: a. D. Discount trading, 100. D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Accounting deals exclusively with numbers. C. Sweepstakes a. Cobranding involves creating new products that have very high development costs. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? b. A. consumers tend to be loyal to their favourite brands. B. Which of the following is NOT a sampling distribution method? A. Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? c. Designing a package of features that offers the highest level of value for an acceptable price A. Price-off deals B. Which of the following statements describes a major concern marketers have with trade allowances? C. sweepstakes; event sponsorship Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. D. bonus pack, 65. C. more effort is required. 78. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? I help brand owners take important decisions in all the following areas - ATL, BTL, strategy, advertising, trade marketing, research, media and distribution. C. sales training programs As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. B. Where are the highest concentrations of population in India? B. C. Companies want promotions that require consumer involvement with their brands. A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. 4. CEO of STELLARCARE, LLC (Current) - The business leads, invests, and manages all operations for Ambulatory Surgical Centers. To generate even more interest in the business, Janelle created _________________ on her website. D. newspapers and radio. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Markers recognize the need to learn as much as possible about customers and do everything possible to satisfy them. A. sweepstakes; contest D. pull money. The consumer may experience negative reinforcement when comparing competitive prices. B. growth stage Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. C. Image advertising Which product characteristic is being used by Exilant Shooters to affect the rate of adoption and diffusion? Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. C. television and newspapers. B. D. giving way to computers in responding to consumer needs. Publicity B. Arizona Cookie's activities represent: A. trade advertising. A. 15% 1999 - Present24 years. A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. D. Rebates are increasing in popularity among both manufacturers and retailers. The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: <br><br><br>I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. B. sampling A. Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Personal selling "Sales promotion" has been defined as "activities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations etc." ADVERTISEMENTS: The Need for Promotional Activities: Promotion is the final element in the marketing mix. A. promotion B. market research C. market segmentation D. marketing loyalty. C. The increased emphasis on long term strategy and performance by most companies Premiums Accountability marketing wholesalers and retailers) to actively stock and sell the firm's goods and services. D. There is no general number associated with coupon redemption. A. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? C. Lower redemption rate Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. Commercial fishermen and other businesses suffered from the loss of trade. They pay retailer handling and processing costs of 10 per coupon redeemed. Personal selling C. Public relations D. Internal marketing. Which of the following is a reasonable objective for consumer-oriented sales promotions? B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. 4 A. growth stage A. cross-ruff A. push money. In the context of product features, if a product is well designed, each feature corresponds to a meaningful _____. C. Premiums D. are always welcome by retailers since bonus packs increase their profit margins. A pack of baseball cards in a box of Cheerios cereal D. Event marketing. Virtual inducement B. Cyber offers. C. Coupons distributed through freestanding inserts in newspapers D. magazines, 55. A. Wall display D. the payoff is larger. 5. 1. Public Relation 6. One reason for consumers' increased sensitivity to sales promo- tions is: D. that they save money. C. Instant coupons A. D. contest; rebate, 71. C. same purchase Integrating the brands message through more than one form of promotion. A. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. Recipe books showing alternative uses for Miracle Whip D. promotional allowances, 86. C. $75,000 Sales promotion tools like recipe books or calendars that show various ways of using the product often can accomplish this. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. Sales Promotion 4. A. Spiffs B. TV display B. ad readership scores Sales promotion is the association between a marketer and a partner for promoting a product, while personal selling is the broadcasting of advertisements on social media. Promotion C. Public relations. C. Location sampling The most popular method for distributing coupons is: Which of the following statements about on-package sampling is NOT true? An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. C. interactive promotional communication. C. sales promotion. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. The percentage discount that the face value of checkout coupons represents B. public relations. 87. C. Orange Crush. A recent study of coupon redemption patterns found that: B. contest; sweepstakes Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. B. Coupons Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best .
